I know there are many aspects of running a successful business online or off.  But for those who run their businesses solely online (like me) effective lead generation is so important to your success that I don’t think there is anything else the new marketer should focus on, until they’re getting a steady flow of leads.

In my own opinion, MLMers and network marketing professionals should not even join a network marketing company until they’re comfortable generating leads and talking to people on the phone. 

Why do I think this way?  

Because, in the beginning of your business it’s hard enough to turn a profit, running your business cheaply online.  The added pressure of having to “sell” an opportunity often confuses the new network marketer and causes them to lose focus on what the task at hand really is. . . generating quality leads for no or very little money.  For the network marketer who spends 1 dollar a day promoting their business and returns 10 dollars a day to their business can be considered successful.

This is the objective when you’re starting out.  Return money on your investment first, then scale your business forward toward success as you build the skills you need to always bring a return on your investment.  

Because your ability to generate leads and lead conversion are the cornerstones of a successful MLM business. 

What’s the other piece of this puzzle?  If you said proper training and mentoring others to replicate your success you’d be right.

People join others in their network marketing business based on the knowledge, or the assumption that the person doing the recruiting will help the new recruit replicate the same success they are having in their own business.  Ask yourself: if you were actually going to join a network company, would you join under someone who knows what they’re doing?  Or would you join the brand new representative?  You know the answer to that.

But how do you train new distributers to replicate your success?  You have to offer people a standardized training that offers them the flexibility to learn without your needing to teach them.  The standardized training must be useful, easily customizable to the new rep’s skill set and knowledge, and must be straight forward enough for the new person to get started and see results without a whole bunch of prior knowledge.   

This is where the term scalability comes in. . . you have to scale your business, scale your training, and scale your organization in order to reap the rewards of MLM success.  The best training education I’ve ever found for this, I found at Renegade University.  The university offers, college-level marketing instruction and click-by-click videos from Professor Mike Klingler on how to scale your marketing and expand your network at the same time.  It also shows you exactly how to multiply your income with multiple-streams-of-income, how to generate leads for any network marketing or MLM company. 

It is the highest level training I’ve found to help new reps I’ve recruited, plug in to the same system I use to build my business.  Check out Renegade University to generate leads and acheive MLM success. 

I hope this helps you,

Be well,

Jesse Boland

Network Marketing Leads Specialist