Here’s a simple lead generation technique that works well not only to produce leads, but to generate quality content and traffic to your website, page, or blog. 

We all know the importance of generating traffic on the web.  If you’re serious about making sales in whatever business you’re in, you want more, and NEED MORE Traffic.  It’s the simple truth.  There are times when you journey on the Internet is frustrating, there are times when it’s thrilling.

I can tell you from experience, the frustration of building a website that is beautiful, but yet nobody really comes to it.  It’s disheartening to pour your time, sweat, and money into something that just doesn’t work.  Day after day you wait for the big payback that never comes.   

Using this technique, you will begin to see traffic and leads start trickling into your business, sometimes in as little as a day or two.  This will give you confidence and encourage you to do more of the same.  As you start putting the puzzle pieces together and learn how to start getting a trickle of traffic to a website, your mind starts going toward how to turn that trickle of traffic into fresh qualified leads who are eager to speak with you, and see you as the expert solution provider they are looking for.

Positioning yourself within any industry is a process of knowing the simple steps you must take to:

  • Target an audience that wants or needs what you’re offering.
  • Stake your territory (where most folks get stuck because of a liack of skills or confidence).  They don’t realize that the Internet is almost infinatly large and multidimensional.  You can find hungry buyers if you learn where and how to look.   
  • Build your voice.  Be yourself and “attract” likeminded folks to you, your website, and your business.
  • Make an offer.  This is not “selling”.  Making an offer is getting people to read your web content and to agree with what you’re saying (offering).
  • Have people ask for more information.  (Opt in to your list).
  • Proper follow up. (Nurturing your leads).

 So what’s the technique?  You’re probably asking yourself.  The technique is pretty simple.  We come up with an idea that drives us, is a passion for us, and we write about it with as much passion and vigour as we can.  We attract “likeminded” folks to us via the search engines, and then we send them to a keyword optimized lead capture page so they can join our list and receive communication from us.

Your going to want a simple optimizable lead capture page.  Optimizable means you can change the content, metatags, title tags, of a specific webpage to suit your needs.  The network marketing leads system from the Veretekk network  offers some high quality free lead capture pages that work really well.

So what do you want to say to your prospect?  Talk about what you’re going to do for them.  Make them feel better, or make their life easier.  THis is about your prospect, not you at this point.  Make people understand that you’re offering an excellent solution that they’d be crazy to pass it up because it’s exactly what they’re looking for.  They’d be crazy not to want to communicate with us.  

Why do they want to communicate with us?  Because we’ve targeted their needs, wants, desires, and we’re offering them a solution to their problem.  It’s that simple: for the leads you generate it’s solely out of their self-interest that they offer their e-mail address, or corespond with you at all.

But when you position yourself wisely in your marketplace you run the show.  You work with people who want to work with you, buy from you, learn from you, etc.  If you’d like about 50 more lessons on how to market effectively using the Internet and little or no budget check out the Renegade University.

I hope this helps,

Be well,

Jesse Boland