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Many people don’t know how to get started with network marketing and lead generation when they first start a business. They don’t know how to make their content stand out in a crowded marketplace, they don’t know how to link their content together in a big web of sticky content.
That’s how I see the content you produce in oreder to generate leads. When you do it right you don’t even raise people’s hackles, they just simply read what you have to say and it makes sense. There’s really no “selling” involved in creating content that gets people to take action. It’s making sense and appealing to folks who are searching for a solution to their problems.
For me, I’ve chosen a certain market to speek to, someone else might take a different market, or a section of my market to target. That’s fine with me. I can’t speak to everyone. I can only work with so many people at once, and I want people to get the help they need in their network marketing business. Generating leads is the easiest approach to making a profit in your business, and as you bring more cashflow into your business, and reinvest it the quicker your business grows and the simpler it gets.
But you have to learn lead generation first. There are many different roads you can take, you can use splash pages, blogs, comment marketing, SEO, social networking, etc. THere are so many roads you can take to reach your ultimate goal that’s it’s easy to get a little confused. I try to teach the folks I’m working with to take it slow, learn how to attract the right people to you and your business, by speaking well, writing well, and taking a consultitive approach to lead generation.
I also encourage my team to build their businesses one aspect at a time, branching out when they feel comfortable and they are seeing results from their marketing activities. This is important because they don’t get freaked out by a huge expense right up front. They can work slowly ”attracting” people to them and their content online, talking to people, having other people make the first move. It’s really important, to the new marketer’s self-confidence to see success early in the process.
If you’re looking to bring more, better quality prospects into your business I can help you put together a marketing machine that works for your time constraints, budget, and expertice level. I can help you just check out my network marketing lead generation system and follow the dots.
I look forward to seeing your success.
Be well,
Jesse Boland
I don’t know how much experience you have marketing on the Internet. I see the Internet as a huge ocean, there are many many fishing holes where you can find prospects and leads.
The biggest drawback most people find is the time it takes to find a fishing hole that suits them, their personality, and their experience. I think the thing that held me back from finding success for the longest time was the language I used when I wrote online, it was too flowery, too showy, I was trying to impress people with what I knew, and it was turning them off to what I was saying.
I’m a fairly smart guy, but I was acting too smart, I was acting like my shit didn’t stink and it was turning people off to the things I was saying. Yes I was attracting leads, but I was seeing a trend that all my leads were also pompous, and a little pretentious, just like me.
I realized that the thing that drives traffic on the web is language and so I kne wI had to start talking like a real person if I was going to attract better prospects and leads to me and my business. So I started looking real close at the words I was using.
That was the huge turning point for me, my business, and also my prospects. Now I was building rapport and trust with them before any information or money changed hands. THey understood who I was and how I could help them find the same success I had found.
This really took the pressure off of me. I was just being myself, and it really helped my self-confidence and the way in which I approached writing, or building a page online. I also encourage you to try it, if you’re having a hard time attracting prospects, or generating enough leads. Here’s a 3 step plan to lead generation:
- Take a look at your online content. Read it out loud. Does it sound like you talk? Or is it flowery and showy. If it is, don’t worry about it, replace the flowery words with words that you use everyday. Try to write like you talk.
- Interlink your online content, don’t always link directly from your blog to your sales page. Link from a blog post to a Squidoo lens like this one I wrote on network marketing leads
- Go back and take a look at what’s working, and optimize it. Put your effort into one thing start seeing good results from it, then move on to the next phase of your business.
The real key to all of this is having a system that works for you, a strategy that helps you get found by like-minded people on the Internet. Once you have a “content web” in place you’ll be amazed by the numbers of like-minded folks you’ll attract to you. This is the key to lead generation success.


