How to Attract “Like-Minded” Leads and Prospects

I don’t know how much experience you have marketing on the Internet.  I see the Internet as a huge ocean, there are many many fishing holes where you can find prospects and leads. 

The biggest drawback most people find is the time it takes to find a fishing hole that suits them, their personality, and their experience.  I think the thing that held me back from finding success for the longest time was the language I used when I wrote online, it was too flowery, too showy, I was trying to impress people with what I knew, and it was turning them off to what I was saying.

I’m a fairly smart guy, but I was acting too smart, I was acting like my shit didn’t stink and it was turning people off to the things I was saying.  Yes I was attracting leads, but I was seeing a trend that all my leads were also pompous, and a little pretentious, just like me.

I realized that the thing that drives traffic on the web is language and so I kne wI had to start talking like a real person if I was going to attract better prospects and leads to me and my business.  So I started looking real close at the words I was using. 

That was the huge turning point for me, my business, and also my prospects.  Now I was building rapport and trust with them before any information or money changed hands.  THey understood who I was and how I could help them find the same success I had found.

This really took the pressure off of me.  I was just being myself, and it really helped my self-confidence and the way in which I approached writing, or building a page online.  I also encourage you to try it, if you’re having a hard time attracting prospects, or generating enough leads.  Here’s a 3 step plan to lead generation:

1. Take a look at your online content.  Read it out loud.  Does it sound like you talk?  Or is it flowery and showy.  If it is, don’t worry about it, replace the flowery words with words that you use everyday.  Try to write like you talk.
2. Interlink your online content, don’t always link directly from your blog to your sales page.  Link from a blog post to a Squidoo lens like this one I wrote on network marketing leads
3. Go back and take a look at what’s working, and optimize it.  Put your effort into one thing start seeing good results from it, then move on to the next phase of your business. 

The real key to all of this is having a system that works for you, a strategy that helps you get found by like-minded people on the Internet.  Once you have a “content web” in place you’ll be amazed by the numbers of like-minded folks you’ll attract to you.  This is the key to lead generation success.